Planning and Research
- Exhaustive market study and analysis.
- Extensive consumer research.
- Gap Analysis based on location.
- Feasibility report for projects.
- Project ideation and conceptualization.
- Project – design, size, pricing strategy.
- Recommended amenities and features.
- Creative USPs and differentiators.
- Track and share lifestyle and market trends.
- Competition analysis and mapping.
Advertising and Media Planning
- Brand audit, positioning, ideation and campaign pitch.
- Market segmentation and analysis.
- Defining target audience for each project.
- 360-degree marketing strategy (online & offline).
- Effective communication design.
- Ideal media planning as per target segment.
- Entire launch planning and collateral design.
- Ad release – Press advertisement timing and placement.
- Digital media – Social media and online advertising.
- BTL activities – Expos, Events, and Fairs.
Sales Management, Operations and CRM
- Dedicated sales team for each project.
- Project pricing strategy.
- Time bound sales targets for each project.
- All documentation from application to possession.
- Presence in real estate fairs, expos & outdoor events.
- Monitoring collections for each project.
- Customer Relationship Management(CRM).
- On-ground activities to increase walk-ins.
- Report making and analysis on a weekly basis.
- Database management for builders.
- Immediate response to grievances and queries.
We also undertake channel partner responsibilities for builders who are only looking to sell inventory through us. We provide sales support of inventory on a commission model as per industry standards.